5 COMMON PERCEPTIONS ABOUT OUT-OF-HOME ADVERTISING IN MALAYSIA 2020

5 COMMON PERCEPTIONS ABOUT OUT-OF-HOME ADVERTISING IN MALAYSIA 2020

The local advertising scene still has a lot to live up to. It is not easy to come up with brilliant and innovative advertisements that can stop people in their tracks.

 

Before diving into the common perceptions that people have towards Out-of-Home advertising in Malaysia, it is important for us to understand why are companies so reluctant to spend on this medium of advertising.

 

When it comes to investing in out-of-home advertising, you have to take into consideration the weightage of the advertising cost of your company. Spending thousands of ringgit on a billboard annually might sound like a lot… But if you consider this cost as a one-off investment which has the potential to drive millions of daily impressions throughout the year, suddenly it seems like the right choice to make.

 

It is crucial for you to understand how out-of-home advertising works. Out-of-home advertising is more than just sending out flyers, or propping up a giant billboard along the highway.

As Intrigue TV mentioned in their blog post, out-of-home advertising has the ability to help you build your brand reputation while advertising as it is an affordable alternative for brand awareness which also drives engagement. Studies have shown that people are more likely to click on an online advertisement from a brand if they had previously come across the brand via out-of-home advertising.

 

Thankfully, our team is well-equipped to guide you through the proper stages of planning for a successful out-of-home advertising campaign. Though it’s not easy, we always strive to make things work. Throughout our journey in the industry, we’ve heard countless phrases uttered by clients regarding their two cents about the advertising business.

 

There are some common perceptions that customers have towards advertising.

1. We Can't Afford It

This is something we get a lot.

Yes, business is tough. The economy isn’t as booming as we hoped it would be. But do you think that things will improve if you keep doing what you’re doing right now?

Saving cost on advertising but losing money due to lack of business? In most cases, it hurts your business more to not advertise than to invest in any form of advertising. As your advertisements reach more people, the increase in traffic to your website and business will eventually reduce your costs in the long run.

2. Our Firm Has Enough Business

Who doesn’t like more business?

If you think you have enough business, then it means that you are not dreaming big enough! You should not be confined to your comfort zone.

If your firm has enough business, then great. It’s now time to grow and expand your business.

Out-of-home advertising is also great for fast-growing SMEs that are looking to grow their businesses because it builds trust. Having a physical advertising presence, such as static billboards or mobile billboards can boost confidence towards your brand, especially among new customers.

When more people believe in your brand, they are more inclined to make purchases from you. That way, your business will gain more revenue and who doesn’t like that?

3. Anybody Can Do It

Sure, we don’t deny that it is easy to do your own advertising nowadays, especially with the availability of Facebook Ads Manager and an abundance of tutorials to guide you along the way.

However, are you well-equipped with the best practices of advertising that only comes with industry training and experiences?

You may soon find yourself spending thousands of ringgit launching your own ad campaigns that deliver only sub-par results. Are you going to keep feeding money to your advertising campaigns and hope for the best? Instead of spending your valuable time cracking your head to figure out how to optimize your ads, leave it to the professionals who will propose tried and tested methods to boost your advertising effort while you focus on running your own business.

There are multiple advertising solutions that can boost your brand’s marketing effort. In today’s day and age, advertising on one platform just won’t cut it. It is important to be present both digitally, and physically. As a business, you should explore every advertising solution to figure out which ones work best for your business and capitalize on those channels.

As every business varies in terms of its value proposition, the goal is to find the best solution fit for your business, not the cheapest one.

4. Why is it taking so long?

As cliche as it may sound, all good things take time.

You can’t expect to see results a week into running an advertising campaign. Similarly, you can’t expect a marketing strategy to be plucked out of thin air. It requires thorough and precise planning to ensure that every dime you put in is worth the time and effort.

Market research, behavioural analysis and competitive analysis are among some of the things that we need to properly study before we can start an advertising campaign.

Our goal is to always evaluate all viable options for your business so that we can craft the best solutions for your needs.

So bear with us if it takes time, but it’s all in your best interest!

5. Our industry reputation is advertising enough

Industry reputation only speaks to people who are in the same industry, because truthfully, only they care and will ever need those products. Typical consumers will not hear about your company or product & services if you don’t advertise it specifically to that target audience.

If they don’t see it on their social media timeline or in their daily lives, it doesn’t exist.

Plus, even if you are only reaching out to consumers in your industry, who’s to say that there won’t be other competitors within that industry?

The smart thing to do is to always be one step ahead of your competitors. One of the ways to outperform your competitor is to be where they are not.

This way, your business will stand out from your other competitors who are fishing from the same pond!

As a business, you should always be thinking about the long-term strategy of your business. Investing in out-of-home advertising is one of the was you can strategize your marketing efforts for the long-run, especially if you are looking to expand your business.

It’s safe to say that most business owners try to avoid spending on advertisements as much as they can. The truth is, advertising doesn’t cost as much as they used to do.

In fact, consistent and tactical advertising will save you a whole lot of money in the long run.

All you require is some proper planning, a lot of research and a team of experienced individuals to lead your out-of-home advertising campaigns!

Advertising with MOBILED

With that said, Mobiled offers a wide range of advertising and marketing services for your outdoor campaigns – which can also be seamlessly integrated with online marketing efforts!

We offer services such as the following:
● Roadshow & Event Planning
● Roving & Moving Billboard
● Personalized Branding Design
● O2O Marketing

Contact us to learn more about our services!





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