OUTDOOR
MARKETING
CREW
Expand the reach of your event
THE SECRET TO A SHOW-STOPPING
OUTDOOR EVENT
There’s nothing more disappointing than when you spend a whole lot of money on outdoor marketing and no one bothers to stop by your event. Well, that is why you need an outdoor marketing crew to hype up the event and create a scene worth stopping for! That is where MOBILED can help you!
COLLECTIVE EFFORT IS WHAT MAKES A SUCCESSFUL EVENT
Event Planner
An event planner is the person in-charge of the location recce and site proposal for client’s projects. They are also involved in the process of permit application for certain locations.
Event Manager
An event manager oversees the entire event. They are involved in the project from planning to event day, working closely with clients to ensure that the event goes on smoothly.
Event Engineer
The event engineer brings your event from one location to another, helping to set up the truck and other display items. They are also in charge of technical setup for the event.
Promoters & Green Walker
Promoters and green walkers help to spread the word about your event to people nearby and attract them to the truck area, guided by the client’s sales team to provide product briefing.
Emcee
The emcee’s role is to engage with the crowd and deliver information about the promotions to the crowd while creating a lively environment for people at the event.
Videographer / Photographer
The videographer or photographer will help to document the highlights of the event by capturing the best and most memorable moments of your event.
Wider reach
Human touch touchasdasdasd
Drive engagement
Direct feedback & post-mortem
WHY YOU NEED AN OUTDOOR MARKETING CREW
We want everyone who takes part in your event to get the best experience by engaging with your outdoor marketing events in a way they will remember. What better way to spread the word and expand the reach of your event and roadshows than hiring an on-the-ground crew to attract passers-by? No matter how high-tech your events are, a little bit of human touch is sure to make it go a long way!
OUTDOOR MARKETING EVENT WITH A CREW IS MORE LIKELY
TO SUCCEED COMPARED TO STATIC OUTDOOR MARKETING MEDIA
| OUTDOOR BILLBOARD | OUTDOOR MARKETING EVENT CREW |
|---|---|
| Ad recall is limited to only in-the-moment without further guidance on the necessary call-to-action | Ad recall is boosted with the aid of marketing collaterals handed out by promoters to result in immediate call-to-action |
| Customers cannot get further information beyond the visual and copywriting of the ads which are limited to word count and time limit | Customers can gain more information from the promoters as the interaction is not limited by word count or time constraints |
| Customers do not have the chance to interact with the product being advertised | Customers can feel and touch the products being promoted by the outdoor marketing event crew |
| Ad targeting is very widespread and generate a lot of impressions but not many will qualify as leads | Promoters and salespersons can target audiences more specific to their buyer personas and engage personally with them through conversation, eventually generating more quality leads |
| Billboard ads might be missed by people in fast-moving vehicles or the view may be blocked by other bigger vehicles on the road. Digital billboard ads are also limited to the frequency of the ad looping | The event will be set up at major hotspots with a good flow of crowd and supplemented by promoters who will move around the event venue to bring more people to the truck, focusing on audience engagement |
EFFECTIVE USE OF OUTDOOR MARKETING CREW
TO DRIVE ENGAGEMENT
Clients often ask us what can we offer beyond our mobile marketing truck — our answer is Outdoor Marketing Crew!
While we focus on the content and visuals being displayed on the truck, we must not neglect the importance of having
on-the-ground crew to physically interact with the audience and retain the customer engagement.
Mobiled’s outdoor marketing crew were a great addition to our past projects such as Sunsuria, Mobile Legends Bang Bang,
SP Setia where promoters, green walkers, emcees and other members worked collectively to help reach out to wider audiences!
